I believe that Peloton will be a great investment. You can participate in this investment by buying its stock (ticker: $PTON).

The Covid-19 pandemic closed all gyms and forced many people to work out from their homes. Companies like Peloton were a primary beneficiary as people cancelled their gym memberships to become "virtual" gym members. Peloton's subscriptions were up 113% from 2019, and its stock price is up a staggering 432% (4X). I personally own a Peloton bike and can vouch for the experience: it's amazing. A <1% cancellation rate by members also helps validate that. Given Covid-19 aided membership and stock price data, won't Peloton's business fade in a post COVID-19 world?

I believe virtual fitness is here to stay even post-COVID 19. People will continue to hesitant to be in areas where germs can spread easily such as gyms. Plus, as Peloton continues to make great equipment and add subscribers (despite 6-10 week waiting period for bikes given the popularity), it will create network effects that propel the company to greater heights. The company has already created manufacturing centers in Taiwan and China to help support this load and seems well-equipped for the future.

The time-horizon for this investment is 5 years (this is a long-term bet on the future of how we work out).

The key risks is that Covid-19 has artificially created demand that won't last. In a post-Covid-19 world, it is possible people will crave human interaction and want to go back to gyms. If so, Peloton stock has risk of decreasing in value (potentially significantly) as it appears to have already priced in similar 2020 growth over the next couple years.

I have already bought this stock and will continue to add to my position if the stock decreases in value in 2021.